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PRODUCT NEWS
Exclusive: Yelo Spa expands with franchising model
09 Nov 2017 . BY Jane Kitchen
Ronco says he has 'cracked the code' of how to make a franchise spa work in a demanding, expensive urban market / Yelo Spa
Ronco says he has 'cracked the code' of how to make a franchise spa work in a demanding, expensive urban market / Yelo Spa
Yelo Spa founder Nicolas Ronco is taking the next step with his urban day spa model – offering it for franchise in major cities.

Yelo’s flagship New York location has been operating since 2007 and Ronco has revealed that the time is right to grow the business.

Yelo’s model is tailored specifically for urban centres and Ronco hopes to see locations in major US cities, along with international hotspots like London, Paris, Tokyo and Sydney. His goal is to have 150 to 200 Yelo Spa franchises within the next five to seven years and to become a “major player” in the franchise world.

“The goal is to capture a niche that is not captured today,” said Ronco. “Most franchises address a very different market – the suburban market – and none of those brands have been able to be successful in these urban, high-cost centres. We’ve really cracked the code of how to make it work in a very demanding and expensive city like New York.”

Yelo’s model simplifies the spa menu into three categories: massage, skincare and sleep. Ronco tapped into the idea of sleep therapy in spas 10 years ago when he opened the first Yelo location.

“When we opened initially as a spa offering napping, people thought we were crazy,” he said. “Today, people see us as visionary.”

The Yelo model uses a unique price-per-minute option which lets guests book treatments in lengths from 30 minutes in ten-minute increments. Clients choose the length of their session, what treatments they would like included, and what music and aromatherapy they want used.

“We want to make sure we can fit into people’s schedules – and people’s wallet,” said Ronco.

All treatments are offered in the patented Yelo Cab – a hexagonal spa cabin developed with help from sleep experts, which features curved inside walls, LED lights, aromatherapy and special pillows. The cabins are fitted with a Yelo Chair – a zero-gravity treatment bed – and can be used for any of Yelo’s offerings, from massage to skincare to napping. The Yelo Cabs are modular, and fit together seamlessly, much like a beehive – which is where Ronco drew his inspiration for the units.

Yelo Cabs are also transportable, and can be assembled and reassembled, which makes them ideal for corporate campuses, malls, airports, or work-sharing spaces like WeWork – all of which Ronco sees as a big part of the Yelo expansion model.

Franchisees pay a US$45,000 fee upfront, along with pre-opening fees and the cost of hardware like the Yelo Cab and Yelo Chairs, and then a seven per cent royalty monthly – two per cent of which is reinvested in the marketing of the brand. Franchisees must take a minimum of five cabins, with a footprint of 1,500sq ft, but can customise to a larger option.

In addition to the 150 to 200 Yelo spa franchises he hopes to open, Ronco has plans to develop his own product line and management services to go with the spa. “The way we’ll be growing in the next 10 years is extremely exciting,” he said.
PRODUCT NEWS
Elemis’ first standalone store to open in London’s Covent Garden
British spa and skincare giant Elemis is making a grand entrance into London's retail scene, handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.
Full Balance reveals all-natural reflexology board
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
Bioline Jatò unveils revamped Primaluce Exfo&White line and facial
Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
Gaia Skincare expands presence in UK and Europe with four new spa accounts
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
Myndstream partners with SleepScore Labs to reveal hidden power of spa treatments in improving sleep
Global wellness music provider Myndstream has released the second episode of its new educational content series Mastermynds, in partnership with Universal Companies.
Art of Cryo's 12-person cryochamber breaks four world records
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience in the world.
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News   Products   Magazine   Subscribe
PRODUCT NEWS
Exclusive: Yelo Spa expands with franchising model
09 Nov 2017 . BY Jane Kitchen
Ronco says he has 'cracked the code' of how to make a franchise spa work in a demanding, expensive urban market / Yelo Spa
Yelo Spa founder Nicolas Ronco is taking the next step with his urban day spa model – offering it for franchise in major cities.

Yelo’s flagship New York location has been operating since 2007 and Ronco has revealed that the time is right to grow the business.

Yelo’s model is tailored specifically for urban centres and Ronco hopes to see locations in major US cities, along with international hotspots like London, Paris, Tokyo and Sydney. His goal is to have 150 to 200 Yelo Spa franchises within the next five to seven years and to become a “major player” in the franchise world.

“The goal is to capture a niche that is not captured today,” said Ronco. “Most franchises address a very different market – the suburban market – and none of those brands have been able to be successful in these urban, high-cost centres. We’ve really cracked the code of how to make it work in a very demanding and expensive city like New York.”

Yelo’s model simplifies the spa menu into three categories: massage, skincare and sleep. Ronco tapped into the idea of sleep therapy in spas 10 years ago when he opened the first Yelo location.

“When we opened initially as a spa offering napping, people thought we were crazy,” he said. “Today, people see us as visionary.”

The Yelo model uses a unique price-per-minute option which lets guests book treatments in lengths from 30 minutes in ten-minute increments. Clients choose the length of their session, what treatments they would like included, and what music and aromatherapy they want used.

“We want to make sure we can fit into people’s schedules – and people’s wallet,” said Ronco.

All treatments are offered in the patented Yelo Cab – a hexagonal spa cabin developed with help from sleep experts, which features curved inside walls, LED lights, aromatherapy and special pillows. The cabins are fitted with a Yelo Chair – a zero-gravity treatment bed – and can be used for any of Yelo’s offerings, from massage to skincare to napping. The Yelo Cabs are modular, and fit together seamlessly, much like a beehive – which is where Ronco drew his inspiration for the units.

Yelo Cabs are also transportable, and can be assembled and reassembled, which makes them ideal for corporate campuses, malls, airports, or work-sharing spaces like WeWork – all of which Ronco sees as a big part of the Yelo expansion model.

Franchisees pay a US$45,000 fee upfront, along with pre-opening fees and the cost of hardware like the Yelo Cab and Yelo Chairs, and then a seven per cent royalty monthly – two per cent of which is reinvested in the marketing of the brand. Franchisees must take a minimum of five cabins, with a footprint of 1,500sq ft, but can customise to a larger option.

In addition to the 150 to 200 Yelo spa franchises he hopes to open, Ronco has plans to develop his own product line and management services to go with the spa. “The way we’ll be growing in the next 10 years is extremely exciting,” he said.
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PRODUCT NEWS
Elemis’ first standalone store to open in London’s Covent Garden
British spa and skincare giant Elemis is making a grand entrance into London's retail scene, handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.
Full Balance reveals all-natural reflexology board
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
Bioline Jatò unveils revamped Primaluce Exfo&White line and facial
Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
Gaia Skincare expands presence in UK and Europe with four new spa accounts
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
Myndstream partners with SleepScore Labs to reveal hidden power of spa treatments in improving sleep
Global wellness music provider Myndstream has released the second episode of its new educational content series Mastermynds, in partnership with Universal Companies.
Book4Time unveils enhanced day and resort pass functionality
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business.
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COMPANY PROFILES
Wynne Business Consulting and Education

Wynne Business, founded in 1998, specialises in creating, growing and fine- tuning spas, salons, wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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